MIAMI, August 25, 2025 – PRIMA, a pioneering hospitality marketplace, has officially launched in Miami, bringing a sophisticated solution to the city’s dynamic and ever-evolving dining landscape. The platform debuts with an impressive roster of more than 70 premier partner restaurants, aiming to streamline access for discerning guests and enhance operational efficiency for venues.
Founded by Alex Zhardanovsky, a visionary entrepreneur recognized for his previous success with AzoogleAds, PRIMA is designed to address persistent friction points within the hospitality industry. “Hospitality is full of friction. Guests who are ready to spend cannot access the venues they love, while restaurants face unpredictable demand,” Zhardanovsky stated. “PRIMA removes that friction with clear reporting, better inventory controls, and an access layer that works for both guests and operators.”
This strategic launch in Miami underscores the city’s status as a burgeoning hub for culinary innovation and a magnet for high-value consumers. Miami’s restaurant sector has been increasingly embracing technology to elevate customer experiences and optimize operations. PRIMA’s marketplace taps into this trend by offering a data-driven platform that connects sought-after dining establishments with a clientele eager for seamless access and premium experiences.
A Curated Marketplace for Premier Dining
The PRIMA Marketplace features an array of Miami’s most acclaimed restaurants, including notable names such as Sparrow, MILA, Estiatorio Milos, Catch, Queen, and L’Atelier de Joël Robuchon. The platform acts as a sophisticated intermediary, providing guests and concierges with real-time access to high-demand tables and unique dining experiences, often securing reservations that might otherwise be unavailable through traditional channels.
For diners, PRIMA promises to mitigate the common frustrations associated with booking popular restaurants. Statistics indicate that a significant percentage of diners find reservation booking challenging, with many abandoning the process when faced with difficulty. PRIMA aims to eliminate this by offering a reliable and convenient way for guests to secure their desired tables, thereby enhancing overall guest satisfaction and loyalty.
Empowering Restaurants with Data and Demand Management
PRIMA offers restaurants a powerful demand engine designed to boost nightly utilization, increase average check sizes, and significantly reduce no-shows. The platform provides operators with precise reporting and analytics, enabling more accurate demand forecasting and better inventory control. This focus on data-driven insights allows restaurants to optimize their operations, reduce waste, and ultimately increase revenue.
One of PRIMA’s key achievements is its exceptionally low no-show rate, reportedly under two percent, a stark contrast to industry averages. This is attributed to the platform’s focus on high-intent bookings, with a substantial 67% of reservations made for the same day or the next, demonstrating a commitment from diners to their reservations. Furthermore, PRIMA allows restaurants to monetize sold-out demand by offering premium access for peak tables, sharing a portion of the access fee directly with the venue.
Bridging Gaps for Hotels, Concierges, and Influencers
The PRIMA marketplace extends its benefits beyond restaurants to include hotels, residential communities, and AirBNBs. For these partners, PRIMA offers a straightforward method to provide guests with exclusive access to Miami’s top dining destinations, positioning it as a valuable amenity that drives guest satisfaction and generates ancillary revenue. Concierges, in particular, benefit from transparent attribution, ensuring they receive full credit for every reservation they facilitate, streamlining their workflows and rewarding their efforts.
Moreover, PRIMA empowers influencers and bloggers to quantify their impact, moving beyond mere engagement metrics to demonstrate tangible results through tracked bookings, thereby creating new avenues for monetization.
A Foundation Built on Analytics and Efficiency
The platform’s technology is built to integrate seamlessly with existing reservation systems, ensuring a smooth transition for participating venues. PRIMA’s leadership team comprises seasoned professionals from the reservation technology sector and prominent restaurant groups, bringing a wealth of experience in product development, marketplace operations, finance, strategy, and hospitality partnerships.
As PRIMA expands its operations across the United States and Europe, its Miami launch signifies a major step in its mission to create a more efficient and accessible hospitality ecosystem. By addressing core inefficiencies, PRIMA not only benefits its direct partners but also contributes to a more vibrant and user-friendly dining experience for consumers. The platform’s emphasis on data, access, and optimized revenue management positions it as a trending force in the future of dining.
The debut of PRIMA in Miami heralds a new era for the city’s culinary scene, promising enhanced experiences for guests and greater profitability for restaurants through intelligent technology and strategic partnerships.
