MIAMI, FL – Argentine singer-songwriter Nisi has officially inked a landmark deal with Warner Music Latina, marking a pivotal moment in her rapidly ascending career. The powerhouse vocalist, celebrated for her distinctive fusion of Afrobeat rhythms and Spanish lyrics, is poised to release her highly anticipated first single under the prestigious label, titled “KUME,” on August 21. This significant partnership underscores Warner Music Latina’s commitment to fostering diverse music and bringing fresh Latin American artists to a global audience.
A Bold New Voice for Latin Music
Nisi is heralded as a bold and fresh voice within the dynamic Latin American music scene, bringing a genre-defying sound that is both joyful and captivating. Her unique artistic proposal seamlessly blends the infectious energy of Afrobeat with positive messages, resonating deeply with a new generation of listeners. This blend of confidence, emotion, and movement encapsulates the spirit of contemporary Latin music.
Her journey to this momentous signing has been one of dedicated artistry and perseverance. Nisi began cultivating her craft at just 15 years old, undergoing extensive training in singing, dancing, and songwriting. Her early career saw her gaining invaluable experience by opening for major acts at iconic venues in Argentina, such as Movistar Arena and Luna Park. This evolution, from sharing music covers from her room to collaborating with internationally renowned producers in prestigious studios in Miami, exemplifies her inspiring artistic growth.
Reflecting on this milestone, Nisi shared her emotional gratitude: “I’m writing this with tears in my eyes – you have no idea how long I’ve waited for this moment,” she expressed. “Thank you for still being here. Dream, move, go to that audition, post that video. I heard more ‘no’s than ‘yes’s – you never know where life will take you.”
Strategic Partnership and Leadership Vision
The strategic signing was spearheaded by key executives aiming to expand the reach of promising new talents. Sebastián Carlomagno, co-founder of Grand Move Records, which manages Nisi, emphasized the significance of this collaboration. “We’re so proud to announce Nisi’s signing, a talented artist with a bright future ahead of her,” Carlomagno stated. “Her authenticity, creativity, and passion mark the beginning of a new journey that we’re very excited to embark on together. As her team, this partnership not only celebrates her art, but also our mission to continue driving new local voices to the world.”
Further highlighting the label’s vision is Francisco Granados, the Senior Vice President of A&R for Warner Music Latina. Granados played a crucial role in bringing Nisi into the Warner Music family. He commented on Nisi’s artistic journey: “Nisi represents an inspiring artistic evolution: from sharing covers from her room to collaborating in the most prestigious studios in Miami alongside internationally renowned producers. Her fresh and authentic proposal fuses Afro beats with positive messages that genuinely resonate with a new generation.”
Granados’s extensive background in the Latin music industry positions him as a key figure in discovering and nurturing talent. He was appointed SVP A&R of Warner Music Latina in October 2023, and from his office in Miami, he is responsible for leading the discovery of artistic talent and fostering musical development across the United States. Before this role, he served as A&R Director at Warner Music Mexico, Colombia, Peru, and the Andean Region since 2019, where he contributed to the development of celebrated acts such as Danny Ocean, Piso 21, Mike Bahía, and Ximena Sariñana. His prior experience also includes a tenure as Vice President of A&R and creativity at Sony Music Publishing U.S. Latin, where he notably signed artists like Tiago PZK and Blessd.
Warner Music Latina’s Growing Roster and Global Impact
Nisi’s addition to Warner Music Latina’s roster reinforces the label’s long-standing tradition of identifying and promoting influential artists within the Latin music sphere. Established in 1987, Warner Music Latina, a division of Warner Music Group, has consistently focused on Latin music, contributing significantly to its global expansion.
The label has recently made headlines with other strategic signings and partnerships, further solidifying its position as a dominant force in the industry. In January 2022, Argentine rapper and composer Tiago PZK joined Warner Music Latina in partnership with Grand Move Records, further expanding the label’s influence in the Argentine scene. In February 2021, Warner Music Latina and Warner Records announced a global distribution deal with Puerto Rican phenomenon Myke Towers and his independent label Whiteworld Music, aiming to bring his multi-platinum sound to a broader international audience. More recently, in May 2024, the label entered a global partnership with Dominican artist Tokischa to launch her own record label, SOL, within Warner Music Latina, supported by Atlantic Records. The label also signed a publishing deal with Mexican singer-songwriter Gabito Ballesteros in December 2023.
These strategic moves, including the latest news of Nisi’s signing, demonstrate Warner Music Latina’s aggressive expansion strategy and its dedication to embracing diverse sounds and talents across Latin America and beyond. As Nisi prepares to unveil “KUME” to the world, the music industry watches keenly to see the profound impact this new partnership will have on her career and the broader landscape of Latin music.
