Miami, FL – August 25, 2025 – PRIMA, a pioneering hospitality marketplace designed to enhance access and efficiency within the dining and nightlife sectors, has officially launched its new platform in Miami. The highly anticipated marketplace debuts with an impressive roster of over 70 partner restaurants, including some of the city’s most sought-after establishments, signaling a significant advancement in how consumers and venues connect.
Among the premier venues featured on the PRIMA Marketplace are renowned names such as Sparrow, MILA, Estiatorio Milos, Catch, Queen, and L’Atelier de Joël Robuchon. This curated selection highlights PRIMA’s commitment to bringing together high-value guests with in-demand dining experiences, effectively addressing persistent challenges of access and unpredictability in the hospitality industry.
The PRIMA Vision: Addressing Friction in Hospitality
Founded by Alex Zhardanovsky, a seasoned entrepreneur formerly of AzoogleAds, PRIMA aims to eliminate the inherent friction points that often hinder seamless interactions between diners and restaurants. Zhardanovsky articulated the core problem: “Hospitality is full of friction. Guests who are ready to spend cannot access the venues they love, while restaurants face unpredictable demand,” he stated. PRIMA’s solution is a data-driven platform that offers clear reporting, enhanced inventory controls, and a vital access layer for both consumers and operators.
Historically, securing reservations at popular Miami restaurants has been a daunting task for many. A staggering 72% of diners report difficulty in booking tables, a statistic PRIMA seeks to fundamentally change. The platform functions as a demand engine for restaurants, designed to boost nightly utilization, increase average check sizes, drastically reduce no-shows (PRIMA reports a rate under 2%), and convert last-minute availability into guaranteed revenue. For restaurants, this translates to optimized table management and predictable revenue streams.
A Curated Experience for Miami’s Elite Dining Scene
For guests and concierges, PRIMA offers a curated marketplace that provides real-time access to high-demand tables and exclusive experiences with instant confirmations. This ensures that patrons seeking memorable culinary journeys can navigate the city’s vibrant dining scene with unprecedented ease and reliability. The platform’s focus on high-intent guests, with 67% of bookings occurring on the same or next day, underscores its ability to connect eager diners with available opportunities.
Empowering Restaurants and Hotels with Data and Access
PRIMA’s robust analytics capabilities provide the hospitality industry with precise reporting, enabling operators to forecast demand more accurately. This data-centric approach empowers venues to make more informed decisions regarding staffing, inventory, and special promotions. Hotels also stand to gain significantly, as PRIMA offers a straightforward method for them to provide their guests with coveted access to the city’s best restaurants, transforming this access into a desirable amenity that drives ancillary revenue.
The platform’s architecture emphasizes transparency through source-level attribution, ensuring that all stakeholders who drive value, from hotels to concierges, receive recognition and potentially financial rewards for every booking. This unified reporting system creates a single dashboard for hotels, restaurants, and concierges to track value in real time, fostering a more collaborative and efficient ecosystem.
Leadership and Expertise Driving Innovation
PRIMA’s leadership team is composed of seasoned executives from both the reservation technology sector and prominent restaurant groups across major cities like New York, Los Angeles, and Ibiza. This collective experience spans product development, marketplace operations, finance, strategy, and crucial hospitality partnerships, positioning PRIMA for robust growth and effective market penetration.
Miami: A Strategic Launchpad for Hospitality Trendmakers
Headquartered in Miami, the company strategically chose the vibrant South Florida metropolis as its launch city. Miami is recognized as a global hub for innovation and a dynamic epicenter for culinary Trendmakers, making it an ideal environment for PRIMA to introduce its transformative technology. The city’s thriving and competitive hospitality scene provides a fertile ground for PRIMA’s mission to streamline operations and enhance guest experiences.
PRIMA’s operational reach extends across the United States and Europe, with plans to announce additional market launches in the coming months. The company’s foundation in Miami signifies a commitment to leveraging the city’s unique energy and forward-thinking approach to the hospitality industry.
The Future of Dining Access
With its launch, PRIMA is poised to reshape dining reservations and access in Miami, promising a future where friction is minimized, and experiences are maximized. The platform’s “Everybody Wins™” philosophy underscores its aim to create a more efficient, transparent, and rewarding environment for guests, restaurants, hotels, and concierges alike. Prospective partners and interested parties can schedule product demonstrations by contacting press@primaapp.com.
