In a significant move for the Latin music industry, Interscope Capitol announced on September 24, 2025, the promotion of Jose Cedeño to the pivotal role of Executive Vice President (EVP) and General Manager of its Miami division.
Cedeño, who has been instrumental in the division’s growth since its inception, will continue to work closely with Nir Seroussi, the Head of Interscope Capitol Miami. In his expanded capacity, Cedeño will be responsible for overseeing the day-to-day operations of the label.
Interscope Capitol Miami: A Trailblazer in Latin Music
Launched in 2019, Interscope Capitol Miami quickly established itself as a pioneering force, being the first Latin music division housed within a major label. Its strategic location in Miami, a global hub for Latin culture and music, has been a key factor in its rapid ascent. The division has demonstrated remarkable success, cultivating and championing a roster of influential artists.
This success has been recognized across the industry, most notably when Interscope Capitol Miami was awarded Billboard’s Hot Latin Songs Label of the Year in 2024. This prestigious accolade underscores the division’s consistent delivery of chart-topping hits and its significant impact on the Latin music landscape. The division’s impressive artist roster includes chart-toppers like Ivan Cornejo, Bad Gyal, and Xavi, alongside global superstars such as KAROL G and J Balvin. It has also seen success with acclaimed artists like Kali Uchis and Selena Gomez, showcasing a broad appeal and a deep understanding of diverse Latin music genres.
In 2022, Interscope Records itself was recognized by Fast Company as a Most Innovative Company for its work on the Miami division, highlighting the innovative strategies and operational frameworks employed.
Jose Cedeño: A Leader with a Foundation in Transformation
Jose Cedeño brings a wealth of experience, spanning over two decades, to his enhanced role. His career is marked by a strong focus on leadership and driving transformation initiatives across various industries. Prior to his deep involvement in the music sector, Cedeño developed a robust foundation in consulting and consumer products, where he led complex post-merger integrations and operational transformations for global organizations.
His academic credentials include an MBA from Northwestern University’s Kellogg School of Management and a degree in Industrial Engineering from the University of Dayton. This background has equipped him with a unique strategic perspective that he has successfully applied to the dynamic world of music.
Cedeño’s prior experience in the music industry includes significant leadership roles, notably with Sony Music, where he served as Senior Vice President of Growth and Innovation for the company’s burgeoning US Latin division. His work there was recognized by Billboard for innovative commercial, digital, and merchant campaigns, demonstrating an early acumen for developing and expanding the reach of Latin artists.
A Partnership Driving Division Growth
Cedeño’s promotion is deeply intertwined with the vision and leadership of Nir Seroussi, Head of Interscope Capitol Miami and EVP at Interscope Capitol Labels Group. Seroussi, a seasoned executive with a long history of success in the Latin music industry, including his tenure as President of Sony Music U.S. Latin, established the Miami division in 2019.
Seroussi expressed his profound respect for Cedeño, stating, “Jose has been more than just a colleague — he’s been my partner since day one at Interscope Capitol Miami. Together, we built this team from the ground up, and his leadership, creativity, and commitment have shaped every part of what we do. From building the frameworks that connect us seamlessly with the larger Interscope Capitol organization to championing our artists with insight and dedication, Jose’s impact is felt everywhere. This journey simply wouldn’t have been possible without him.”
Cedeño echoed this sentiment, reflecting on their collaborative journey: “It’s been an amazing experience building this division from scratch working alongside Nir to execute his and John Janick’s vision. The artists recognized the power of this idea from the very start, and the teams at the larger Interscope and Capitol labels have been supportive the entire way. I’m looking forward to continuing to give Latin talent access to the model that has fueled the careers of so many iconic artists.”
Strategic Vision for a Growing Market
The promotion of Jose Cedeño to EVP and General Manager signifies Interscope’s ongoing commitment to investing in and expanding its influence within the global Latin music market. The division’s success reflects a strategic understanding of the evolving music industry, where cultural boundaries are increasingly blurred.
Cedeño’s leadership is expected to further enhance the division’s ability to identify, develop, and promote Latin talent, ensuring Interscope Capitol Miami remains at the forefront of the genre. His extensive experience in transformation and innovation, combined with Seroussi’s strategic guidance, positions the Miami division for continued growth and critical acclaim in the competitive landscape of popular music.
As Interscope Capitol Miami continues to solidify its position as a leading force, Jose Cedeño’s elevated role marks a new chapter in the division’s impactful narrative within the vibrant world of Latin music. This news is a testament to the thriving music scene in Miami and the expanding global reach of Latin artists and their music.
