Daytona Beach doesn’t ease into March — it roars into it.
And this year, right in the middle of that roar, Austin Tolliver is dropping new music from a rooftop above Main Street.
On March 6 at 3:00 PM, the Gold-certified country artist will premiere his new single, “Black Sheep,” during a live release party at The Roof, 1200 Main St Bridge, overlooking the Atlantic and the chaos-in-the-best-way energy of Daytona Bike Week 2026.
The track, produced by Clayton Sturgeon, is being released by Kingmaker Music through Empire and marks Tolliver’s first official single since signing with William Moseley and The Moseley Group.
In Florida terms? It’s big timing.
From Gold to the Next Level
Austin Tolliver isn’t chasing momentum — he already has it.
Coming off a recent Gold certification and tracking toward Platinum status, Tolliver has established himself as one of country’s most commercially viable independent forces. His streaming numbers continue to climb, and his live shows have grown from regional draws to national ticket movers.
“Black Sheep” lands at a moment when Tolliver’s name already carries weight.
The new management alignment with William Moseley centralizes his campaign strategy as he prepares to roll out a forthcoming full-length album. Distribution through Empire ensures the single moves with global scale behind it.
But before the algorithms and charts kick in, Tolliver wanted something Florida-first.
Why Daytona — And Why Now
While most artists at this stage would choose Nashville or Los Angeles for a high-profile release party, Tolliver chose Daytona Beach — because it’s home.
He’s part of the community. He lives in the state. He understands the pulse.
And during Bike Week, that pulse hits redline.
Daytona Bike Week is one of the largest motorcycle rallies in the world, drawing hundreds of thousands of riders and visitors every year. Main Street fills wall-to-wall with bikes, music spills from every venue, and the entire coastline feels like one continuous block party.
Hosting a single release during Bike Week isn’t subtle. It’s high-impact.
The Roof, perched above Main Street, offers a panoramic view of the Atlantic on one side and the rally below on the other. During Bike Week, rooftops become prime real estate — elevated, loud, and central to the action.
That’s where “Black Sheep” will be performed live for the first time.
The Sound of “Black Sheep”
Produced by Clayton Sturgeon, “Black Sheep” carries a modern country backbone with an edge that fits the Florida atmosphere — confident, gritty, polished without losing character.
The single blends strong melodic structure with storytelling that leans into independence and identity. It’s built for radio, streaming playlists, and live stages.
“This one means something to me,” Tolliver shared ahead of the event. “I wanted the first performance to be here. Daytona shows up. Florida shows up.”
Media Eyes on the Rooftop
Knight News Network editor Jessica Ray is expected to attend the event, with coverage extending across multiple outlets, including The LA Today. Readers can follow updates and post-event coverage at https://thelatoday.com.
The Details
Austin Tolliver — “Black Sheep” Rooftop Release
March 6, 2026
3:00 PM
The Roof
1200 Main St Bridge
Daytona Beach, FL 32118
“Black Sheep” will be available worldwide March 6 through Kingmaker Music via Empire.
During a week when engines are loud, streets are packed, and Florida energy is at full throttle, Austin Tolliver is adding his own soundtrack to Daytona’s skyline — one rooftop at a time.
