Cox Media Group (CMG) Miami has a new leader. John Coscia joins the team. He is now the Promotions and Activations Manager. This important role starts February 16. Coscia is widely known as “Johnny Promo.” He brings a wealth of experience. His background is in music and radio. CMG Miami operates several popular stations. These include Hits 97.3 FM and Easy 93.1 FM. Hot 105 FM and 99JAMZ are also part of the cluster.
A Seasoned Pro Returns to Miami
Johnny Promo is no stranger to the Miami market. He previously held key roles in radio. He worked in promotions and marketing. His early career included time with Clear Channel Miami. He also worked for CBS Radio in West Palm Beach. This new role marks a significant return for him. He expressed his excitement about coming back home. He looks forward to joining the winning brands at CMG Miami. He aims to build on existing momentum.
Deep Music Industry Expertise
Coscia spent nearly 17 years with Atlantic Records. He served as Regional Promotions Director. This was based in Atlanta. His tenure spanned from 2008 to 2024. This long period highlights his dedication. It also shows his deep understanding of the music industry. He was instrumental in breaking records. He helped shape artist careers. His experience involves forging strong industry connections. He has a proven ability to identify talent. This music industry background is a major asset. It allows him to understand artist needs. It also helps connect audiences with new music.
Driving Brand Success at CMG Miami
Phil Michaels-Trueba is the Director of Operations. He also leads programming for CMG Miami. He voiced his enthusiasm for Coscia’s arrival. Michaels-Trueba sees Coscia as a powerful partner. He believes Coscia’s decades of experience are invaluable. This includes expertise in promotions and radio. His music industry knowledge is also key. The goal is to elevate CMG Miami’s brands. Deeper audience engagement is a primary objective. Super-serving clients across South Florida is another focus.
The Role of Promotions and Activations
The Promotions and Activations Manager plays a vital part. This role leads strategic promotional efforts. It drives brand activations across the station group. It involves creating exciting events. It includes managing contests and sponsorships. Marketing campaigns are also a focus. The manager collaborates closely with other departments. Sales, programming, and digital content teams work together. This ensures a multi-platform approach. The aim is to drive revenue and listenership. It’s about creating memorable experiences. It’s also about building strong relationships. These include partnerships with venues and organizations. The position requires strong communication and planning skills. Event oversight often includes nights and weekends.
Future Outlook for Miami Radio
John “Johnny Promo” Coscia’s appointment is significant news. It signals CMG Miami’s commitment to innovation. It shows a dedication to audience connection. His unique blend of music industry insight and radio promotion skills is rare. This move will likely enhance CMG Miami’s market presence. Listeners can expect dynamic new campaigns. Clients can anticipate impactful marketing strategies. His expertise promises to amplify the stations’ reach. It will deepen their connection with the Miami community. This strategic hire sets the stage for growth. It ensures CMG Miami remains a leader in local news and music programming. The Miami airwaves are set for exciting developments. His arrival signals a new era.
