In a dynamic and often turbulent era for Música Mexicana, 25-year-old artist Oscar Maydon stands firm as a steadfast guardian of the corrido tradition. Despite evolving industry pressures and increasing scrutiny on certain subgenres, Maydon has released his ambitious third full-length project, “Rico o Muerto, Vol 1,” a powerful declaration of his unwavering commitment to the music that courses through his veins. This latest offering not only showcases his artistic growth but also lays out a strategic vision for the future of corridos, influenced by global sounds and a significant connection to Miami.
The Rise of a Corridos Innovator
Born Óscar René Maydon Mesa in Mexicali, Baja California, Mexico, Oscar Maydon’s journey into the music world began with a humble guitar purchased with rowing competition winnings in 2016. His early career saw him uploading covers to Instagram during the pandemic and even crafting custom corridos for a fee, a nod to the foundational figures of the genre like Chalino Sanchez. This entrepreneurial spirit and natural talent quickly caught the attention of Rancho Humilde CEO Jimmy Humilde, leading to a record deal in 2021.
Maydon quickly established himself as a prominent voice within the alternative corrido scene, recognized for his distinct tenor and a captivating blend of traditional Mexican melodies with modern pop and Latin folk influences. His debut studio album, “GXLE <3," arrived in 2022, but his breakthrough onto the Billboard Hot 100 came in 2023 with the collaborative hit "Fin de Semana" alongside fellow Mexican star Junior H. Subsequent successes with tracks like "Madonna" featuring Natanael Cano and "Tu Boda" with Fuerza Regida further cemented his status, both peaking within the top 10 of the US Hot Latin Songs chart.
“Rico o Muerto, Vol 1”: A Bold Statement
“Rico o Muerto, Vol 1,” which translates to “Rich or Dead, Vol 1,” serves as a profound artistic statement, embodying a “get-rich-or-die-trying” ethos that resonates deeply within the music world. Released in 2025, the 12-track album is a testament to Maydon’s evolution as a songwriter and features an impressive roster of collaborations born from genuine friendships. Heavy hitters in Música Mexicana and beyond lend their talents, including Peso Pluma, Fuerza Regida, Junior H, Anuel AA, Neton Vega, Tito Double P, Luis R Conriquez, Gabito Ballesteros, and Victor Mendivil.
The album’s tracklist weaves a diverse tapestry of sounds, from the introspective narratives of “Desvelada” and “Amigos? No” to the upbeat energy of “Baja Beach” and “Top Model.” The focus track, “Asquerosamente Rico” with Peso Pluma, introduces a vivid character to Maydon’s universe, while the Mexican trap-infused “ZAZA” featuring Victor Mendivil showcases his willingness to push genre boundaries. Even amidst these genre explorations, Maydon ensures that the melodic and often romantic spirit defining his sound remains intact.
Navigating the Contested Waters of Corridos Bélicos
Maydon’s release comes at a particularly challenging time for Mexican artists specializing in corridos, especially the subgenre known as “corridos bélicos” or violent/drug-related corridos. This style has faced significant backlash, leading to concert cancellations, visa complications for performers, and even threats from criminal organizations.
Despite these formidable obstacles, Maydon’s conviction remains unshaken. He emphatically states, “Corridos are our foundation. It’s what I grew up on, it’s in my blood. I can’t stop doing them. Even if they’re not bélicos, they’re still corridos.” This sentiment underscores his deep respect for the genre’s heritage while acknowledging the need for adaptation. His strategic approach for the future involves producing “less bélico” corridos, emphasizing narratives that focus on life, love, and the daily hustle, rather than glorifying violence or naming specific individuals, which can lead to complications.
This nuanced stance reflects a broader conversation within the music industry about preserving artistic freedom while navigating societal concerns. Maydon’s commitment is to keep the essence of Música Mexicana alive, finding innovative ways to tell stories through corridos without crossing lines that put artists and events at risk.
Miami’s Pulse and Global Aspirations
Oscar Maydon’s artistic vision is not solely rooted in his Mexican heritage; it’s also significantly inspired by the vibrant cultural melting pot of Miami. He notes that the city’s energy, particularly its influence on reggaeton, trap, and urban artists, fuels his creative process. He proudly references making songs like “Mejores Jordan” and the album’s closing track “ZAZA” in the 305, underscoring this vital connection.
Looking ahead, Maydon is not slowing down. He is currently embarking on a 14-date US tour and harbors a strong desire to bring his full 32-person band and a high-energy show to Miami. His global aspirations are clear: to take his music to every corner of the world, demonstrating the enduring power and evolving nature of corridos. This blend of traditional roots and modern, international influences positions Maydon as a key figure in the ongoing evolution of Música Mexicana, ensuring that the news of his unyielding dedication continues to resonate far and wide.
