Miami, FL – The vibrant heart of Latin music beats stronger than ever as Billboard Latin Music Week 2025 kicks off in Miami Beach today, October 20th, and runs through Friday, October 24th. This landmark event, now in its 36th year, transforms the iconic Fillmore Miami Beach into the epicenter of global Latin music, bringing together a constellation of established superstars, rising talents, and influential industry figures for five days of unparalleled celebration, discussion, and performance. The week culminates with the prestigious Billboard Latin Music Awards on Thursday, October 23rd, airing live on Telemundo and Peacock.
This year’s Billboard Latin Music Week promises to be its most expansive yet, featuring over 100 artists and executives from across the globe, and 31 panels designed to illuminate the dynamic landscape of Latin music and culture.
A Star-Studded Extravaganza
The 2025 lineup boasts an impressive roster of artists, reflecting the genre’s diverse appeal and global reach. Among the headliners and featured performers are Latin music legends Gloria and Emilio Estefan, Laura Pausini, Ivy Queen, Olga Tañón, Silvestre Dangond, and Soledad. They are joined by chart-topping powerhouses such as Anuel AA, Myke Towers, Ozuna, Carín León, Luis R. Conriquez, and Venesti.
The week also shines a spotlight on the genre’s new vanguard, with confirmed appearances from emerging stars including Aitana, Ela Taubert, Xavi, Danny Ocean, Luck Ra, Bebeshito, Bebeshito, and Yami Safdie. The programming includes unique conversations and showcases, such as an anticipated interview with reggaeton icon Daddy Yankee, marking his first public appearance following his retirement announcement, and a special panel dissecting the creation of the Telemundo 2026 World Cup Anthem with artists like Carlos Vives, Emilia Mernes, and Wisin.
Celebrating a Century of Latin Music Influence
A major highlight of the week will be the honoring of Bad Bunny, who is set to receive the prestigious award for the top Latin artist of the 21st century. Bad Bunny’s prolific career, marked by numerous chart-topping hits and cultural impact, solidifies his status as a dominant force in contemporary music.
Laura Pausini will also be recognized with the Billboard Icon Award for her three-decade career, celebrating over 75 million albums sold worldwide.
A Hub for Conversations and Cultural Exchange
Beyond the performances and awards, Billboard Latin Music Week is renowned for its insightful panels and workshops that delve into the intricacies of the music industry. This year’s schedule features discussions on a wide range of topics, from the globalization of Latin music with industry leaders like Interscope’s CEO John Janick and Head of Interscope Capitol Miami Nir Seroussi, to the power of artists in shaping society, as explored in a session with Venezuela’s Danny Ocean.
Topics such as the impact of AI on music, artist visas, and the challenges and triumphs of women in the industry will be explored. Panels like “The Women’s Panel: Global Rising,” featuring artists Aitana, Ela Taubert, and Yami Safdie, and “Desde La Raiz: Soledad and Silvestre Dangond” will offer diverse perspectives. Industry professionals will also lead sessions on songwriting, producing, fan engagement, and collecting royalties.
Historic Venue and Community Impact
The Fillmore Miami Beach at The Jackie Gleason Theater once again serves as the primary venue for this week-long fiesta. The event has a significant impact on Miami Beach, with Mayor Steven Meiner noting, “Billboard Latin Music Week is not just a part of it, but it’s a partnership. We would not be the Miami Beach we are today if it wasn’t for Latin Music Week.”
The week also includes various showcases hosted by entities like peermusic and UNO Productions, featuring emerging artists and offering networking opportunities for attendees. Special events like the BRESH MIAMI party and a Billboard En Vivo concert series further amplify the celebratory atmosphere.
The Billboard Latin Music Awards: The Pinnacle of Recognition
The climax of the week, the 2025 Billboard Latin Music Awards, will be held on Thursday, October 23rd, at the James L. Knight Center in Miami. This ceremony, considered one of the highest honors in the Spanish-language music industry, recognizes commercial performance based on Billboard’s charts. Bad Bunny leads the nominations with 27, followed by Fuerza Regida, Rauw Alejandro, Karol G, Tito Double P, and Peso Pluma. The awards are produced by Telemundo and MBS Special Events and will broadcast live, celebrating the most impactful artists and songs in Latin music over the past year.
For over three decades, Billboard Latin Music Week has been instrumental in shaping culture and elevating Latin music globally. As the genre continues its record-breaking growth, reaching $1.4 billion in the U.S. and worldwide, this annual event in Miami remains a vital platform for celebrating its past, present, and future.
